You can't go very far today without hearing or seeing something about the latest and greatest weight loss solution. We are constantly bombarded with "quick fixes" to help shed unwanted pounds. Even with our culture's constant focus on weight loss, our problem with weight gain continues. We are in a situation where both the problem and the ultimate solution are right in front of us.

The Standard American Diet (SAD) is rich in fast foods and highly processed packaged products that promote food addictions and obesity.

The Standard American Diet (SAD) is lacking in health-promoting plant-based whole foods and is instead centered around calorie-dense and nutrient-poor foods that are high in sodium, calories, fat, saturated fat, refined grains, oils, and added sugars. Many of us are not eating healthy even compared to the standards set by the U.S. Dietary Guidelines.

The below videos dive into the details about what people are actually consuming compared to the recommended guidelines (which themselves have room for improvement).

Due to poor eating habits, obesity has reached epidemic levels in the United States and is directly contributing to the deteriorating health of the nation.

More than two-thirds of American adults and one-third of American children
are overweight or obese and these numbers are on the rise. (Source)

The consequences of obesity are tremendous as obesity increases the risk of heart disease, type 2 diabetes, hypertension, stroke and many other chronic health conditions,
and is associated with decreased life expectancy. (Source)

Our country is obsessed with weight loss techniques and products that
have not produced the results we desire (and need) to combat these trends.

An estimated 45 million Americans diet each year and spend
$33 billion annually on weight loss products. (Source)

For many, dieting has become something they do over and over - diet after diet - to find one that will work and that they can stick to. They invest in pills, supplements, or any other weight loss products that simply do not work and end up leaving them frustrated and back in the same place they started (or even worse off).

We are constantly bombarded with weight loss messages that appeal to our desire for quick fix weight loss solutions that produce the greatest benefit (fastest weight loss) with the least amount of effort.

A plant-based whole food diet has been shown to promote weight loss, prevent weight gain and maintain an ideal weight for your body type.

Plant-based whole foods that are rich in nutrients and fiber via fruit, vegetables, whole grains, and legumes fill you up faster, for longer, and with fewer calories, thus promoting weight loss and allowing you to get to your ideal weight and stay there!

Check out the below videos to better understand
the relationship between food choices and weight loss:

The following clinical studies show how vegans are at a lower risk for overweight or obesity and how a plant-based lifestyle leads to the most weight loss when compared to other dietary patterns.


If you want to delve deeper into the topic of a plant-based lifestyle and weight loss, check out the video below (length = 74 minutes):

How to Lose Weight Without Losing Your Mind


By following a low-fat, plant-based whole foods diet, you can win the weight battle for good while enjoying an abundance of colorful, delicious, health promoting, life giving and vibrant food and eating until you are satisfied. No more calorie counting, portion control or restriction.  You get weight loss that is healthy AND sustainable!


Ready to experience the benefits for yourself?

The WNY22 is a 22-day plan centered on plant-based whole foods such as fruits, vegetables, grains and legumes (beans, peas, lentils, etc.). It provides the information, resources, and support to guide you through the first steps into experiencing a plant-based lifestyle!

Get Started!

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All information presented on this website is for educational purposes only. This website and our products are not substitutes for professional medical advice, diagnosis or treatment. This information has not been evaluated by the Food and Drug Administration and is not intended to diagnose, treat, cure or prevent any disease. Please seek the advice of a healthcare professional for your specific health concerns. Individual results may vary.